Alan's Site

Find your way in destination marketing
In a world where development marketing guidance and tools are hard to find, AmazeGuide's all-encompassing advantage simplifies the complex and equips marketeers and businesses to easily find their way through the development marketing maze.
Introduction
If you are conceiving a new destination, or leading corporate marketing teams and external agencies on real estate development projects, or are a large-scale developer or operator, we should connect.

Because we will help guide you through the development marketing process, sharing valuable insights, real life examples and easily understood fun models that will save you valuable time and keep you on a clear and confident course.
Why AmazeGuide?

AmazeGuide is different, because it shares 25 years of marketing wisdom stockpiled from decades of role experience gleaned from 3 industry career perspectives;

Client, Agency and Education.

Leaning on leadership lessons learned and using original roadmaps & models we share simple sense across positioning, branding, communication and management. Our advisory, concise courses and one-to-one coaching sessions boost career confidence, accelerate company development and drive new destinations.

Find your way smarter rather than harder.
What we Do
Strategic marketing consultancy
for Destination Development Companies seeking marketing direction & growth

Where to turn?
Knowing how to evolve the development vision, or set up marketing departments, or define both corporate and project marketing streams, or decide which suppliers to RFP first, are some of the common challenges facing development marketing organisations.

Find your directional drive
Set your course and professionally progress at speed with proven senior level thinking and execution by your side from day 1.
Board advisory
for Corporations & Businesses requiring specific expertise & clarity

The corporate challenge
Does your business have the right expert advice and directional technical skils to excel to the next level, or are you stuck in group-think and missing the big-picture issues and opportunities?.

Engage creative expertise
Benefit from special insights, evolved propositioning, cultural knowledge and access opportunities to network contacts to complement and enhance the main boards thinking.
Private coaching & guidance
for marketing executives wishing to build their confidence and knowledge towards career success

Imposter syndrome
The biggest fear is being found to be incompetent, also know as the 'imposter syndrome'. This fear diminishes confidence and undermines relationships with other executives and can hinder career growth.
HARVARD BUSINESS SCHOOL SURVEY.

Build capability & confidence
Learn techniques and tips that will boost your development marketing knowledge and allow you to stand out for the right reasons.
Dedicated training & courses
for real estate development marketing executives seeking self-assurance through ready-made roadmaps

No tool-kit?
Lack of know-how, no formulae's, plans or roadmaps to manage agencies, unsure how to align with stakeholders, or unable to deliver plans and tactics can cause severe frustration, emotional heartache and stump personal success.

Relish real roadmaps
Work smarter not harder by understanding the key development marketing steps across the development process, with examples, models and tools that will help you progress on your career course.
Who is behind AmazeGuide ?

A marketing mentor motivating Marketeers and Businesses to find a clearer path through the destination development marketing maze.
Alan Gordon
(BA Hons, FCIM)

With 25 years of experience gleaned from leadership roles in real estate development companies and marketing agencies driving mega-scale new destinations, Alan Gordon created AmazeGuide as a tangible vehicle to finally arm marketeers so they can confidently tackle the development marketing journey.

Vision

Having struggled with no clear development-marketing guidance being available throughout his career, Alan's vision was to fill this void by conceiving AmazeGuide’s proprietary and unique ‘MAZE MODELS’, to mentor those involved in development marketing.

Mission

His ongoing mission is to share tangible, beneficial, insightful and simple techniques that will empower individuals, give them career confidence and propel them along their amazing development business course.
Continuous learning

Alan is a fellow of the Charted Insititute of Marketing in the UK and has attended various leadership courses including the Centre for Creative Leadership in the USA. He has also benefited from leadership training facilitated by leading business coaches such as Jack Welch, Dr. Stephen Covey, Jim Collins, Dr. David Norton, Ron Kaufman and DaveUlrich.
His most recent studying was the 'Life Development System' with Mindvalley.
Take your next step...
with AG

Call me
Email
Let's connect
Amazeguide Limited is registered in Scotland, company number SC765595, registered office:
The Coach House, Pitfour Castle, Glencarse, Perth, PH2 7NJ

Find your way in destination marketing

In a world where development marketing guidance and tools are hard to find, AmazeGuide's all-encompassing advantage simplifies the complex and equips marketeers and businesses to easily find their way through the development marketing maze.

Introduction

Why AmazeGuide?

What we Do

Strategic marketing consultancy

Board advisory

Private coaching & guidance

Dedicated training & courses

Who is behind AmazeGuide ?

A marketing mentor motivating Marketeers and Businesses to find a clearer path through the destination development marketing maze.

Alan Gordon (BA Hons, FCIM)

Vision

Mission

Continuous learning

Take your next step...

with AG

Amazeguide Limited is registered in Scotland, company number SC765595, registered office:

Alan Gordon
(BA Hons, FCIM)