The Course.
Dedicated Development Marketing Masterclass
A structured course containing a set of online modules and material that provide a complete set of confidence building tools.
(Course commencing Autumn 2024)
The Course Model
The Ultimate Marketeers MAZE Map (UMMM)
Using the Ultimate Marketeers MAZE Map (UMMM) learn how to Materialise, Align, Zone-in and Engage across the development marketing.
The Course Sections.
4 Modules covering the key components of development marketing
Materialise
Find out how to create, compile, and PAINT A PICTURE of your destination through narrative story-telling and visualisation.
Align
Learn how to shape, unite, coordinate and MANAGE your marketing plan, internal teams & external resources.
Zone-in
Understand the importance of defining and fulfilling the needs of the many AUDIENCES throughout your project lifecycle.
Engage
Know the steps to share the message and be the guardian that SELLS your destination's opportunity.
